Drawings on the walls of ancient caves, frescoes, amulets, engravings… People have long tried to visualize their feelings and emotions. The human brain processes images 60,000 times faster than text. Therefore, visual content is shared more often and more than any other form of content on the Internet, and provides greater reach.
Advertisements that deliberately highlight and persistently invite you to view additional information are considered ineffective and annoying. At the same time, native advertising that organically fits into the design of the website is more attractive than traditional display advertising.
Image
The buyer of an online store cannot touch the product, evaluate its color, smell, shape, “understand” it tactilely. That is why the correct visualization of the product is so important. The more diverse photos and videos a site visitor can see when choosing a product, the longer he will stay on it. Such user behavior increases the site’s ranking for search engines.
- Information about the product should include: dimensions, material from which it is made, weight and dimensions
- Place visual images of the products that can be enlarged to 1024×768 pixels
- The color of the product on the site should be identical to the one that the buyer will receive
Infographics
Infographics are visual representations of complex data or statistics in a convenient and understandable form. They can be used to combine data, graphs, charts and tables.
Use infographics to collect the necessary information in one place, creating visual and interesting content. Infographics have the best retention rate – 41.5%. The information that you decide to include in an infographic should be accurate (reviewed sources are ideal) and relevant. Sometimes even the most seemingly mundane statistics can be perceived differently in the form of infographics. It is easier to do this with Movariant LLC.
360°
Panoramic images are a new trend in e-commerce. This format attracts attention. The buyer can carefully examine the product, zoom in, rotate elements, view the product from all sides.
Gallery of popular products: 360˚ virtual showroom technology allows you to fully immerse yourself in the space and visually familiarize yourself with the product.
Video
Did you know that adding a video to your landing page can increase your website conversions by 86%? There are many types of videos that can improve your business: educational videos, animated explainers, visualized customer testimonials.
94% of Internet users watch educational videos to learn more about a product or service. 88% make a purchase decision after watching a video from a brand.
Visual effects, images and videos increase engagement. But if you are just starting out in e-commerce and cannot create videos for your site, then Movariont LLC advises:
- Record a video review of the products offered by your site on a regular smartphone with a good camera.
- Find a product video on YouTube and place it on your site by copying the embed code.
- Find a stock video that is most suitable in terms of theme and material for your e-commerce site.
Looping GIF images that repeat over and over are another option for small and effective videos on an e-commerce site.
Social media
Social media is a great way to engage with your audience and gauge their reactions. According to Twitter, tweets with videos get 10 times more engagement than tweets without videos. The same can be said about Instagram and Facebook.
Visual content engages your target audience, encouraging them to learn more about your brand, and is a powerful marketing tool. Built-in Instagram and Facebook features allow you to post videos directly on the platform without expensive equipment or long photo shoots.
In most cases, the result of a successful advertising campaign is the right creatives. Simple, structured visual content cannot go unnoticed. It arouses interest and can go viral. A good picture, meme, or video “leads” customers to the site, “sells” a product, and “promotes” ideas and brands.
